The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is among the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the near future. You will find a great deal of theories, heaps of how-to heaps of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Exterior of a revenue standpoint, story-telling on your group of friends are able to create a massive effect in rippling out your company to others. My first enormous client (which is still my client so far) came in the brief conversation whilst riding the train on my way to my then day job. I ventured into one of my college-mates out there. We were not really close. I advised him that I was into SEO and shared its value and also what it did for my own site. He explained that he would refer me.
Turns out that he did. I got to close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's helped me get the whole business enterprise.
Clients love the small things. They also feel more secure when you give them more info about what they are getting into and what they would like to understand about other features of online marketing. You can leverage on providing them what they need to understand instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their new product's SEO. They wanted to find out who is the better SEO services provider. While I'm readily 60 percent more expensive in my monthly retainer than another search engine optimization firm, I gave out complimentary consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he did. He telephoned up to wake up me often times (I sleep and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently awarded to us and we're simply waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a fantastic job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my own trump cards on customer acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO particularly here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus also a free market means that the price range is mad.
There are companies offering SEO for as little as $300 per month. And yes, they claim that it is white hat -- together with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month's time.
Louis Vuitton can afford to charge that much since they're all for quality and exclusivity. I want to be a business like that. That's 1 reason why we give customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the search engine optimization industry loses.
My weapon of choice will be increasing the quality of our solutions and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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